Reimagining 23andMe ancestry dashboard to make DNA insights more accessible.
Reimagining 23andMe ancestry dashboard to make DNA insights more accessible.
Discover how 23andMe’s redesigned dashboard makes ancestry insights more intuitive, visual, and accessible, helping users explore their heritage with ease.
Discover how 23andMe’s redesigned dashboard makes ancestry insights more intuitive, visual, and accessible, helping users explore their heritage with ease.
Company
Fantasy
Year
2015
Role
Visual design, Mobile design
23andMe is a biotech company offering direct-to-consumer DNA testing for ancestry, health, and genetic traits. Customers submit a saliva sample to receive insights on their ethnic background, inherited traits, health risks, and potential genetic conditions.
In 2015, 23andMe partnered with Fantasy to reimagine the global user experience and visual design of their dashboard, making ancestry data more intuitive, accessible, and easy to explore.
In 2005, YouTube launched Creator Studio, a platform designed to help Content Creators manage their channels. It wasn’t until 2019 that Creator Studio became a major area of focus, undergoing a significant overhaul.
A core feature of Creator Studio is YouTube Analytics, which provides in-depth insights into both channel-wide and individual video performance. With data-driven insights, Creators can better understand their audience, optimize content for engagement, and make informed decisions to grow their channels as businesses.
Today, Creator Studio is considered the go-to hub for YouTube Creators.
visualizing dna
visualizing dna
Making sense of DNA: turning complex data into clear insights
Making sense of DNA: turning complex data into clear insights
Fantasy’s biggest challenge was transforming 23andMe’s vast and intricate genetic data across ancestry, traits, health risks, and more into an intuitive, visually engaging experience. By leveraging vibrant branding, friendly illustrations, and smart data visualization, we crafted a dashboard that made DNA insights not just accessible but truly understandable.
Fantasy’s biggest challenge was transforming 23andMe’s vast and intricate genetic data across ancestry, traits, health risks, and more into an intuitive, visually engaging experience. By leveraging vibrant branding, friendly illustrations, and smart data visualization, we crafted a dashboard that made DNA insights not just accessible but truly understandable.
Fantasy’s biggest challenge was transforming 23andMe’s vast and intricate genetic data across ancestry, traits, health risks, and more into an intuitive, visually engaging experience. By leveraging vibrant branding, friendly illustrations, and smart data visualization, we crafted a dashboard that made DNA insights not just accessible but truly understandable.
from desktop to mobile
from desktop to mobile
Carry your DNA story with you, anywhere, anytime.
Carry your DNA story with you, anywhere, anytime.
Bringing 23andMe’s powerful ancestry insights to mobile meant more than just resizing a dashboard. It required adapting complex genetic data for a seamless, intuitive experience on the go. From exploring ancestry results to sharing discoveries with family, we transformed sophisticated data into a mobile-friendly design, ensuring users always have their DNA story at their fingertips.
Bringing 23andMe’s powerful ancestry insights to mobile meant more than just resizing a dashboard. It required adapting complex genetic data for a seamless, intuitive experience on the go. From exploring ancestry results to sharing discoveries with family, we transformed sophisticated data into a mobile-friendly design, ensuring users always have their DNA story at their fingertips.
Bringing 23andMe’s powerful ancestry insights to mobile meant more than just resizing a dashboard. It required adapting complex genetic data for a seamless, intuitive experience on the go. From exploring ancestry results to sharing discoveries with family, we transformed sophisticated data into a mobile-friendly design, ensuring users always have their DNA story at their fingertips.
